New: LinkedIn Sales Navigator for Dummies

Since 2016 I’ve had the idea to create a useful and practical guide on how to use LinkedIn Sales Navigator, so when the publishing house Wiley approached me if I wanted to write the book “LinkedIn Sales Navigator for Dummies” I was sold on the idea immediately.

Social selling is no longer a nice-to-have, nor is it a need-to-have. If you wish to survive as a company, social selling has become a must-have, you need to adopt social as a major part of your sales and marketing strategy.

The ABCs of sales have changed. It’s no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer’s journey. Social selling is an effective way to engage with your customer, and the world’s most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.

With the help of LinkedIn Sales Navigator For Dummies, you’ll learn how to write effective InMail messages and engage with prospects on the world’s most successful professional networking site. Along with utilizing those features, you’ll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.

• Use lead recommendations to get in front of the right buyer
• Analyze your social selling efforts with real-time data
• Reach more leads with customized InMail messages
• Save 30 – 60 minutes a day previously spent on acquisitions

If you’re a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can’t be without.

Click the following link to order the book on

Perry van Beek
MCN Ambassador